I really admire comedians.
Most people think that they are funny but very few could ever be proper, paid-enough-to-not-starve comedians: most people tend to lack the adaptable, enquiring wit, the confidence, dedication to hone a routine, memory skills, performance and delivery style and the ability to engage an audience. Perhaps their biggest skill is to get to the punchline while responding positively to heckling… sometimes, retaining these critical gems and building them in to future performances.
Most people struggle to even heckle properly. Occasionally they might shout out a criticism, point of correction or comment – usually about the comedian’s look, image, weight or other perceived failings. These are usually rebutted, rejected and returned with interest by a skilled humorist as he or she takes only a minor detour from the well structured and rehearsed-to-death path. For the heckler, the rejection can be devastating and humiliating. For the audience, it is often the equivalent of a sacrificial offering simply serving to reinforce the sense of awe and wonder in the Master they behold on the stage before them.
Had the heckler been better prepared with material and delivery process, the crowd could have been turned and a true comedian – with funny bones rather than funny lines – may have demonstrated the skills of an ability to adapt, review, revise and come back stronger next time.
But the heckler is never prepared. The heckler is rarely even heard despite (or perhaps because of) his throaty, nerve filled garblings – they get hidden under a collective chuckle.
He fails the first rule of comedy: its all about …..
Compare this with a football crowd.
There are usually three groups: the home fans (the majority); the away fans (a small minority herded into an uncomfortable position with limited ability to see what is really going on), and; the neutrals – prawn sandwich eating, corporate greys.
A wall of noise and colour with the occasional funny comment, song or chant in response to the game or (more often) the opposition fans.
Ironically, it is often the small band of away supporters who are heard loudest. Disproportionately loud. Regardless of the result.
Why is this? Well, it is easy to say that they have “taken a run at it” as they set off earlier, found a pub and oiled their vocal chords. In truth, this is only correct when we consider why they have set off early and arrived in time for a wet lunch – their passion. They are dedicated. Their lives revolve around making their voices heard – In the crowd they recite well rehearsed songs, chants and abuse of the opposition. Whilst they will go to the end of the earth and sing to their last breath in support of their team, they are also usually the voices heard when it is time for a manager/chairman/owner/policy/player to come/go/stay at a club.
Organised. Vocal. Passionate. Engaged, no matter how good the team is. They are true stakeholders, regardless of financial ownership or share holding. True Stakeholders -their worlds depend on the team, which in turn depends on them.
Some supporters may be inclined to call in to radio phone in shows before, during, after a game. They talk with real passion. They each have an opinion. They could all be the manager and do a great job. They each want to express their feelings and opinons loud and clear, warts and all. In many situations, this “collective heckle” brings results in the form of “the 12th man” on the pitch or the seeking to influence the manager before he is flung off the bench and relieved of his company BMW
But, it is really rare to experience this level of enthusiasm about other subjects that “matter” to people in confronting a multi-million pound industry around which their lives endlessly revolve.
The closest comparison outside of sport has to be a Union. Generally working class, inspiring a sense of togetherness and as a collective voice. They have a common purpose and a shared interest. But where football is a growing business that in some cases has replaced “community”, Unions these days only tend to march or strike about their own members’ pay or conditions in a defined industry or location. Thatcher’s Laws did their best to kill off the mass campaigns for social change and signalled the relegation to a few leaflets and banners. Four voices in the wind outside a factory gate tends not to change the world. Ironically, the flip side of Thatcherism was in support of ownership – not stakeholding, financial ownership or Share Holding.
Here, single voices with carefully phrased questions or letters to the Chair of a FTSE100 company (particularly at AGM or other shareholder meetings) can cause a squirm, which leads to a wriggle, which leads to the sort of squeeky bum time that Football managers fear. This pre-rehearsed and researched enquiry can stir the crowd and bring them onside. It can expose the weaknesses of the defence and lead to calls of “sack the Board”. No smart-arsed response or well practiced put down can undo what has already been tabled as a question: you will get a response. Follow it up with another and another until they are either so obviously lying that they can be exposed or have come clean and resolve to change.
Sometimes, the simple questions can demonstrate just how little thought a company has put into its supply chain management or investment strategy. Often, it can show just how little day-to-day control the “Directors” have in driving the business: Look at Barclays under Bob Diamond. Now, that was a joke!
This week, I was reminded of the work of ShareAction. (ShareAction.org).
Simple engagement and questioning campaign project work, that helps ordinary people who care about their world to understand what the firms they own are doing with their money. This includes the firms we may own as part of the membership of Pension Schemes. If you own a pension you part own the company: You have a voice. Use it.
For a number of years, I have been helping individual investors to identify where their money goes and to review this along with their passions and beliefs. Mainly, this Ethical or Socially Responsible finance planning approach has been about avoiding the bad guys and investing in the good stuff. I like this approach as 80% of my clients invest in the 20% of firms that they are happy with – they have put their money where their mouth is.
But I can see a bigger role in helping clients to change the remainder of firms and widen the choice of assets, funds and approaches. This could open up some great (ethical and SRI) investment opportunities with firms or funds which are doing well but not necessarily doing good.
It may only need them to come clean. It may only require a slight change of attitude, approach or reporting process. It might be that a small distance travelled could help to build support and encourage more momentum.
But like anything, if we don’t tell them that we don’t like what they do or how they do it, how will they ever know and how will they ever change.
Yes, Stand up and Heckle if you want to be ignored or put down.
Engage and enquire if you want to be heard.
If you are a shareholder, act like a stakeholder – make it matter to you, take just a little interest and smidgeon of control.
…….. and don’t forget, the first rule of comedy is the same as the first rule of social change: It’s about time.
want to know more, talk or comment? email me at robin.wood@mail.com
thanks